Ripping the Wrong Page From Apple’s E-Playbook

On January 20, a major speech took place: No, it was not the State of the Union address, but Steve Jobs’ announcement of the release of the iPad. The iPad has aly started to change the landscape of digital publishing: After a few days of a public battle, Amazon was forced to

capitulate to a new deal with Macmillan, one of the six largest publishers; on Friday, Hachette started to prepare noise too. Previously, Amazon set the prices — typically a default of $9.99. that scheme lost money for the e-tailer but promoted the sales of the Kindle er.

[Source] Andrea Belz

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