Recession Won’t Kill Apple Innovation

Observers who follow Apple are worried that Apple’s customers will dry up in an economic downturn. On the the other hand, Apple, once again, has a different opportunity to use its cash to develop products and services that will take control of the market while other companies cut back their R&D and

essentially sleepwalk through the downturn. Apple’s cash will allow it to catch other companies napping, so to speak. While customers who aren’t in great economic shape cut back on items that aren’t necessities, the humans who are better off will tend to spend their money on quality.

[Source] John Martellaro