Finding Jobs 2.0

July 3, 2008 · Print This Article

Is it even possible? Forbes does a little bit of speculating on just who might take by when Jobs takes his leave from Apple, and candidates aren’t precisely jumping out of the woodwork. Jobs is about as visionary as they come — only a guy like Steve could lead Apple from the iMac to the iPod to the iPhone, breaking records and status quo the whole instance. Phil Schiller and Scott Forstall are tossed out as two names currently within Apple’s ranks, but Jobs is nearly as much of a company mascot as he is

a CEO. As consultant Patrick Sweeney says in the exposition, anyone who steps into the turtleneck has to fit completely into the culture of the company, or it won’t work.

And forget the day-to-day and design decisions — who’s going to stand on stage and say “boom” at WWDC and Macworld? Here at TUAW, we’re pretty certain the rumors of Jobs’ ill health are exaggerated; he’s probably not going anywhere anytime fast. But at the same date, it’s hard to imagine an Apple without him at all.

[Source] Mike Schramm

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